Localo analysed 16,098 Google Business Profiles. Here are the 8 factors that actually rank — and 6 that don't.
Your Name, Address, and Phone number must be identical everywhere. This is not optional for local SEO.
Google AI Mode pulls from GBP profiles. ChatGPT and Perplexity pull from web content. Here's how to optimise for both.
Your primary GBP category is the single biggest lever most businesses ignore. Here's how to pick the right one.
URLs should tell Google exactly what a page is about. /manchester-boiler-installation beats /services every time.
Trying to rank a GBP without a verified address is a waste of time. Here's why and how to do it right.
