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URL Structure That Tells Google Exactly What Your Page Is About

URLs should tell Google exactly what a page is about. /manchester-boiler-installation beats /services every time.

I

Iceberg Media

1 min read

/manchester-boiler-installation beats /services every time. URLs should tell Google exactly what a page is about.

Why URL Structure Matters

Google uses URLs to understand page content. A descriptive URL is a ranking signal.

How to Structure URLs

Service Pages

  • Bad: /services/page-1
  • Good: /boiler-installation-manchester

Location Pages

  • Bad: /areas/manchester
  • Good: /plumber-manchester

Blog Posts

  • Bad: /blog/post-123
  • Good: /blog/how-to-choose-a-plumber

Rules to Follow

  1. Use hyphens, not underscores. Google treats hyphens as word separators.
  2. Keep URLs short. Shorter URLs rank better.
  3. Include keywords. Put your primary keyword in the URL.
  4. Lowercase only. URLs are case-sensitive.
  5. No special characters. Stick to letters, numbers, and hyphens.

UK-Specific Tips

  • Include city names in URLs
  • Use UK spelling in URLs
  • Include service area in URL structure

Related: Fix Meta Titles → | Dedicated Pages Per City →

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