#gbp — Blog — Iceberg Media

How to Embed Your GBP in Press Releases for Better Rankings

Underrated tactic: embed your Google Business Profile link in press releases for better local authority.

An exact match business name is the closest thing to a cheat code in local SEO. Here's how to use it.

The GBP and local SEO tactics that actually move the needle for UK businesses. Prioritised by impact, backed by data from 85+ bookmarked insights.

Every GBP post should include your keyword and location. Here's how to write posts that rank.

Review count is the #1 ranking factor for the map pack. Here's how to get more reviews than every competitor in your UK area.

Google AI Mode pulls from GBP profiles. ChatGPT and Perplexity pull from web content. Here's how to optimise for both.

Your primary GBP category is the single biggest lever most businesses ignore. Here's how to pick the right one.

Trying to rank a GBP without a verified address is a waste of time. Here's why and how to do it right.